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Guidelines to Prevent Rejection of a Mobile Application at an Application Store

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A great ‘aha’ moment in an application developer’s life is when the software is all set to be released. It is the pinnacle of a long and much awaited event; but there are certain points which must be taken care of to retain the elation of the moment as no developer would want its application to be rejected or an uninspiring response to their newly released software application. The next question is what are the factors that can prevent a rejection of the application at an application store? OR what could prevent a bland response to a newly released app on an App Store? The aim of this article is to focus on the basic App refusal errors.

Free of Bugs

The application should be thoroughly checked across various devices to detect and fix any bugs. It should be complete in nature and crash free. Reviewing the application before submission would prevent rejection.

Name, Title and Accurate Description

Setting aside a primary name for the application would ensure a specificity to the mobile application as it cannot be used by any other application. This would also smoothen up the process during release as the developer would not be distressed about working out an appropriate app name at the time of releasing the application. A pointer here is to check the policy of the App Store over name reservation. Care should be taken to prevent breach of any policy related to trade name of the store. Getting an appealing title would ensure that the app is eye-catchy on social media sites. Besides, it should be the developer’s prime concern to provide precise and truthful information about the application and its functionality. Correct description of the application would enhance user understanding and their experience. Usage of appropriate keywords in the applications metadata and description would help to locate the application in app Store. So keywords should be judiciously selected.

Deliver as Categorized

The Application should be listed in the correct category and provide users the functionality as penned in the application description. Hence appropriate primary, secondary and sub categories should be chosen. Just as a travel application would not be appreciated in a reading category; so would an application though correctly categorized, but with false promises of certain attributes and functionality (which it actually does not deliver) would be disheartening for the users. This would not only frustrate the users and lead to rejection but would also chew away the trust and brand name of the company.

Avoid Duplicity

The developer must avoid making and submitting similar or related applications in an application store as this might affect the review process and the end-user experience too. Chances are the app would be rejected! It is best to review the various apps and combine related ones into a single package for enhanced end-user experience.

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