Internet

Let’s say you have a small business, maybe a home-based company or “Mom and Pop” shop or café, and you want to promote your business on the Internet. You’ve searched for information about advertising your business online and came away with more questions than when you began. You discovered that while there is certainly no lack of Internet Marketing agencies, there is great disparity in their services and costs. Some offer a little for a lot, others offer a lot for a little. How do you know what will truly benefit you and who to trust?

With consumers changing their shopping channels from traditional to digital media, Internet Marketing has become a popular commodity for unqualified people who want to make fast money. There are several appealing factors. One is that digital media is still relatively new and an unfamiliar market to many business owners. When contacting businesses, a marketer doesn’t need to know much about what they’re saying to appear as an authority and elicit trust. The truth is they can cause your Internet marketing campaign more harm than good with improper practices.

Second, there is a good amount of money to be made in Internet Marketing, which accounts for why so many people are suddenly becoming gurus. The services of a credible and efficient Internet Marketing company may be viewed in one perspective as expensive. However, if they are indeed good, they will generate enough income for you to easily afford their services and return a profit for your business.

Let’s get back to your situation and say that you cannot afford the services of a “credible and efficient” Internet Marketing firm. What do you do? Perhaps the best thing you can do first is “nothing quickly”. If you have no knowledge of Internet Marketing, don’t make the mistake of falling for the first urgent, top-secret, totally guaranteed offer followed by a lot of $$$$.

Regarding urgency, you will certainly gain a nice head start in a lucrative market if you begin promoting your business on the Internet before to your competition. But chances are the urgency of the plan can wait a few days while you research its validity and credibility of the source. As for the latter two claims, there are no Internet marketing secrets and nothing is guaranteed. Even those reputable marketing companies can’t guarantee a specific return on your investment (much like your local newspaper or radio). If they do, there’s normally a catch.

But digital media, specifically the Internet and mobile phones, is a technologically powerful marketing tool. Eighty-three (83%) percent of U.S. households now use the Internet as an information source when shopping locally. Eighty-two percent (82%) follow-up their online research with offline action such as in-store visits, phone calls and emails, and sixty-one percent (61%) make purchases.

So, if done correctly, digital is unquestionably a profitable media to market your business. It’s more cost-effective and produces a greater return on your investment than traditional media.

One way to gain knowledge for yourself and start taking advantage of Internet marketing is by attending training courses or workshops. Many local business groups also have regular meet-ups that include Internet Marketing. When searching for courses or workshops, keep in mind that many “training” events are presented by marketing agencies as part of their marketing strategy. However, that’s not necessarily a bad thing depending on the cost and value of what you learn.

Because the internet has become such an integral part of American society, knowing how to utilize this tool and access all its resources is a vital skill to have in the job market. At a very young age today, children are arming themselves with the ability to use the worldwide web. However, in places that lack a high speed internet connection, people rely less heavily on this tool since the slow connections make the internet less essential in these regions. In order to ensure that your children have internet skills, you should invest in a reliable satellite internet connection.

In rural and remote regions, high speed internet is hard to come by, given that the infrastructure for traditional broadband is lacking. Because of the sparse populations in rural towns, internet providers do not make a profit and often opt to bypass these regions in setting up the necessary infrastructure. Thus, most residents in such areas have to rely on the slow connections of dial-up. However, with the advent of satellite internet as a viable commercial internet connection, people in these areas no longer need to rely on such slow, antiquated forms of internet connection. Because satellite internet relies on the signals received from the satellites orbiting the globe, you can receive these signals from virtually anywhere on the planet. With this form on internet connection, you no longer need to endure the slow and elongated process of logging onto the worldwide web. You can do much more with this high speed connection.

Students, even at a young age, are now expected to know how to research and find information on the worldwide web. Even as young as elementary school, they are now expected to conduct research projects, using library as well as internet resources. Thus, having this high speed internet connection at home allows them to better rely on the web as a source for future academic references in school. Moreover, with this high speed connection, you can better also access many things on the internet that you could not with a dial-up connection.

The required faster data transfer allows you to stream videos, download large files, and even video chat with family and friends. Thus, by subscribing to satellite internet, you can enjoy watching television and movies on the computer through the official websites of television networks or through NetFlix. It provides you with alternative forms of internet just by simply having a much more effective and reliable internet connection. Moreover, by having a better connection, you will rely much more on the internet, so that information can be more easily found, email communications will be much more frequent, and time can be saved. With banking, billing, and other such services readily available through the internet, you will save time and paper by paying your monthly bills on the internet. Also, many living in the rural areas have to drive to the nearest big city to go shopping; however, with the high speed internet connection provided by satellite internet, you will be able to shop online.

Internet business is not without its bumpy path. Success in it depends on applying winning secrets known only to experts. A recent dialogue with one of Nigeria’s Internet expert exposed timeless secrets anyone who desires to run a successful Internet business should know and apply.

Paul Goodluck Oghoghorie is one of Nigeria’s Internet expert earning genuine income on the Internet. Learning from what he has to say as to tips and tricks of the trade should interest all genuine Internet fortune seekers and other experts alike.

Why is this important? Experience! Before jumping into any line of business, it is advised that one learn from the experts. This is because of the experience acquired by the expert over the years. It is this experience that forms the knowledge base anyone new comer can learn from.

So what can you do to succeed in Internet business? Lessons learned from one of Nigeria’s Internet expert, Paul Oghoghorie reveals the following:

1. Make Sure It Is Your Passion: It will be foolishness to go into any business in which you have no passion. If you see it as hard work, your chances for success will be significantly reduced. Andrew Carnegie while sharing his thoughts with Napoleon Hill on issues relating to the work anyone does emphasized the need to marry ones interest with the work he does. Once your work is fun to you, it could provide for you the veritable means for recreation which multiplies the time you devote to it. It is such time that will yield the productivity and subsequent profit strongly desired. The more profits made, the more your chances of success. In short, passion and profits go together in running a successful Internet business.

2. Be Ready To Learn: Just as Paul said, there is need for you to learn everything about how Internet business works. Learning is the stepping stone to knowledge application. The more knowledge you have on Internet business, the more you’ll be positioned to apply the knowledge. Once the knowledge is applied, there is greater chance of yielding positive results. One way to have right knowledge is to learn from the experts.

3. Change Your Circumstances: If you don’t like what is happening to you now, you have the power to change the circumstance. Paul Ogoghorie did just that years ago when he was immersed in poverty infested circumstances. One way to change your circumstances is to acquire new habits and skills. Do I need to tell you that Internet business goes with a lot of skills? Your new habit is the empowerment you need to change your circumstances for good. Paul did it. It worked for him.

4. Be Honest: You see, there are so many fraud being perpetrated daily on the Internet. You surely don’t want to be part of it. You need to cultivate the habit of honesty in principles and practice. In fact, this is the missing link why so many advance countries never want to do business with any Internet merchant originating from Nigeria. Yet not all are dishonest. Dishonesty has no color or race. It is universal. Internet fraud abound everywhere. You can be different and be positioned for success wherever you are if honesty is your business policy. Paul Oghogorie did this in Nigeria. He is widely recognized now in the Internet world though from Nigeria. You too can inculcate the habit of honesty. It is a sure-fire way to run a successful Internet business.

The greatest difference between your wired internet connection and the wireless internet connection is just that – the wires. The wired connection uses a router or network cards (which are usually built into your computer) and the wires which connect your computer to the router. On the contrary, wireless internet does not have so many connection hassles. The only components you need are your computer and a router. How does the wireless internet work? Well, your Wi-Fi internet provider would have towers in the vicinity which are designed to receive radio signals from the provider. The antenna in your computer receives the signal from the tower. So when your computer successfully receives the radio signal transmitted by the nearest tower, you are connected to the Internet.

Commercial enterprises in their struggle to offer better services to their customers have set up wireless internet hubs in certain areas. In many cases, such services are offered free by the business owners to lure more customers. As mentioned above, the wireless internet services provider uses radio signals over long distances to get the end user connected to the Internet. However, since the radius of the radio signal is limited, it becomes weaker as you move further away from the tower. Therefore it is necessary that the user be in a specific area to enjoy seamless connectivity. If you move out of the range of the tower, you will be disconnected. For a service that promises internet connectivity on-the-go, this is a minor disadvantage. This may well be the reason that the wireless internet service has not been able to completely outrun the wired connection market.

One of the major advantages of wireless internet is that they supposedly offer more reliability than the wired connections. The service provider gains because they do not have to incur any expenditure on cables or for any satellite transmission. On the other hand, there are some concerns regarding the effect of the radiation on the health of the users. It is said that wireless internet emits three times the radiation emitted by a mobile phone. So, it is deemed to be a health hazard though such studies are not yet confirmed. The other advantage is the compatibility of various devices which can use a Wi-Fi connection. People who have a cell phone or PDA equipped with a web browser can easily connect to the internet wherever the Wi-Fi services are offered.

Since cell phones are now fully equipped to make the lives of their users easier, they can do almost anything that a personal computer can. Operating systems are now available in the cell phones making them equally capable for communication and computing needs. In effect, what the wireless internet promises to do in the near future is offering us 24×7 connectivity without any of the usual hassles. If you list the breakthrough developments in the field of science and technology, I think wireless internet can be termed as one of them. Considering the convenience and simplicity it offers, it will play a major role in redefining the way we live our lives on this planet.

Now there are claims of an even better solution for seamless connectivity and it is called cellular internet. Earlier cellular internet was not fast enough to really be called as a viable option. But now with ever advancing technology, cellular internet has grown by leaps and bounds. It has the potential to give the wired internet connection services a run for its money. So, is wireless internet really better than your wired internet connection? Yes, it certainly seems so.